Ulrich Announces Broad Channel Beautification Project


Broad Channel is about to get a bit more beautiful. On Friday, September 14, Councilman Eric Ulrich, along with Queens Botanical Garden (QBG) Executive Director Susan Lacerte, QBG Director of Education Rebecca Wolf and Broad Channel Civic Association President Dan Mundy, revealed a new beautification project in Broad Channel slated for the fall.

Funded by Ulrich, the $30,000 initiative will install 12 planters along the mediums of Cross Bay Boulevard. The project will focus on the medians near the entrance into Broad Channel at 20th Road and is scheduled to be completed in October.

"We've seen a remarkable insurgence of rebuilding and resiliency, and now we're getting into beautification. This is the first installment in our series of initiatives to beautify Cross Bay Boulevard and we wanted to bring it to Broad Channel first," Councilman Eric Ulrich said. "It's a community that will appreciate this and really needs this. It's in between Rockaway and Howard Beach, and tens of thousands of cars, trucks and buses drive down Cross Bay Boulevard every single day. We want this to be something beautiful and this project is really going to spruce up the Boulevard."

"I love working with Council Member Ulrich. He loves plants, he loves people and he loves the community. He asked us once again to partner with him to beautify this area in Queens," said QBG Executive Director Susan Lacerte.  It's already beautiful, but [these planters] will really add a sparkle."

"We are looking forward to this great project. We'd like to thank Council Member Ulrich, who has been a great supporter of Broad Channel and our rebuilding efforts since Hurricane Sandy," said Broad Channel Civic Association President Dan Mundy. "This is going to make the town look a lot nicer driving through - whether you're a resident or you're coming down to enjoy the beach. We appreciate the Councilman's effort on this and we think it's going to be a fantastic project."

The plantings will include things like ornamental grasses, hardy perennials, and a mix of annual plants and vines. All planters will be maintained by the Broad Channel Civic Association.