Some people choose their real estate broker based upon reputation/word of mouth. There’s nothing wrong with this approach EXCEPT that occasionally the choice is made without thorough due diligence: without thoroughly checking out the broker. The sale of a house is frequently one of the biggest transactions in a person’s lifetime. When people buy cars, they often study auto magazines, shop around and talk with friends. It’s called capitalism!
There are many factors to consider in the choice of a real estate broker:
- Compatibility – Does the broker “care” about you? Does the broker respond in a timely fashion to your calls, answer your questions, address your problems/concerns?
- Expertise – Does the broker have thorough knowledge of the local market?
- Advertising Budget – Does the broker have a substantial advertising presence? Does the broker use 3-D virtual photography?
- Honesty/Integrity – Many brokers advertise that they have the highest integrity. Look at their ads: Do they use “bait and switch” advertising? Are water views really bay views? Is a shared driveway mentioned? The deceptive broker may be deceptive to you, too. Beware the broker who makes a lowball offer to buy your home for himself. If he/she is buying it, ask yourself “why”? Is the offer being used to get a “foot in the door” merely to obtain the new listing?
The Jewish holiday of Sukkot begins on Friday night, September 25 and ends on Friday night October 2. No work is permitted for the observant on Sept 26 and 27.
Call me. Love, Robin
